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THE Journal: District Communications, from Compliance to Crisis

August 1st, 2019
crisis communications
 
Managing communications can be a big job, but through a combination of outsourcing and sharing responsibility internally, districts can be ready for even the deepest crises. Learn from long-time Edlio client, Derik Moore, about what it means to communicate properly within a district.
 
"Through decades in district communications, I’ve seen our ability to reach stakeholders more effectively blossom, from websites to mobile devices to social media. But with all those new channels has come the responsibility for managing them. How can a communications director effectively control the firehose of information without getting bogged down in website maintenance or constantly responding to a plethora of social media accounts? At the Sheldon Independent School District, we manage through a combination of outsourcing what we need to and sharing responsibility internally where we can...."