Leverage Your Private School Website and Boost Student Enrollment
There are also desired requirements, which ultimately depend on the educational and environmental aspects parents want to prioritize. Some parents are partial to schools that are focused on college preparation, while others may want one that uses a science curriculum or has a strong music program. This category may include the teacher to student ratio, facilities and amenities, and instructional model used by the school.
In short, parents and students have different requirements, and what they’re looking for right from the beginning is a school that is best prepared to meet their needs and wants. The challenge for the school is now this: What’s the best way of showcasing what your school has to offer, and how can you position your school as a perfect match for these families?
Make Your Private School Website Stand Out Online
Make a Good First Impression with Your School Website
Your school’s home page is one of the first things parents see when they’re doing a preliminary search for a school. Make your school memorable from the get-go by using contemporary layout and design elements that encapsulate your brand. Prominently display your colors and logo. Ensure that the aspects that distinguish your school are front and center.
If, for example, your school is known for or is building an academic reputation, then include a short but sweet mention of your academic achievements. If a lively school community is your strong point, you can include images of your latest activities and fairs. The intent here is to give students and their parents a general idea of the kind of environment that your school provides.
Once you’ve showed your prospective parents and students a glimpse of what your school is like, it’s time to present the details that support your school’s identity. Don’t cram information on your home page. A tab in your navigation bar should lead to a page where you can enumerate your school’s academic or athletic achievements, socio-civic engagements, extracurricular activities, or any other aspect that your school is known for. When writing the content for these pages, keep in mind what you want your visitors to see and what your visitors actually want to see.
Keep Your Website Updated
Give Your Current Students and Parents a Bit of Space in Your Private School Website
It would be great if you can include a testimonial section in your homepage. In addition to featured reviews, you can also showcase parental satisfaction and strong parental involvement by directing visitors to a page dedicated to your parent-teacher organization. Alternatively, you can feature appreciative social media posts from parents and students on your school website and newsletter.
Encourage Questions and Make Finding Answers Easy
Create Category Pages Specifically for Admissions
Make Payments an Effortless Activity by Allowing Online Payment Collection
Your website plays a big role in making your school visible to parents and students. The information displayed on your website establishes the school as an ideal place of learning.
The website’s features, on the other hand, offer a preview of how your school takes every effort to meet the needs of the students and their parents. Make sure you’re maximizing the use of your private school website by enabling these features and functions.