Increasing Traffic to your Site
January 14th, 2016
Take it offline. Don't underestimate the power of offline marketing! Try having your site open on a computer or TV screen at your next PTA meeting, assembly, or book fair. Include your site on all printed materials – letterheads, faxes, newsletters, even bumper stickers! Be sure to mention your school website on your automated answering machine, especially if your website answers callers' common questions.
Explore paid options. Expand your website marketing in 2016 by taking out paid advertisements with Google Adwords, Twitter and Facebook ads. Ads are a great way to boost enrollment and interest, and many schools advertise online during admissions season. These services will work with your budget and your target market!
Expand your reach. Use your Facebook and Twitter accounts to post links to your site, and add a link to your website in the biography section of your social media accounts. Utilize your website for online purchases, admissions forms, and payments – Edlio also offers add-on packages to add Stores and Forms to your site! Have your website administrator contact tech support to learn more.