August 8th, 2017
Planning and Execution
Creating digital content for marketing purposes can be daunting, especially if you’re trying to replicate the fancy videos you see elsewhere on the web. First you must think deeply about what the message and purpose of your video is and what you want to convey, who your audience is, and what you want them to do or feel after watching your video? Once you’ve considered the different aspects behind the video’s purpose can you begin filming using the resources and tools at your disposal.
If you find yourself confused or unsure of how to go about filming certain scenes or what goes into the process in general, the internet has all the answers, seriously! There are plenty of how-tos and DIY videos out there that help you create a clean and professional-looking video in no time.
Now that you have clips to work with, how do you edit them and piece them together to create a cohesive and compelling video? If at all possible, I highly recommend using professional video editing software such as Adobe’s Premiere Pro or Final Cut Pro because of their seamless interfaces. Access to Adobe’s creative cloud products, specifically After Effects, in conjunction with Premiere Pro allow you create animations for branding and other purposes. Regardless of the program, most if not all have the capability to easily create video. If you’re unsure of how to edit videos, there are plenty of tutorial videos online on sites like Youtube for you to consult as a resource!
The video editing software can also import images or stills that you can resize and adjust for your video, these can be used to incorporate branding like logos. If you’re using Adobe’s products, Photoshop and Illustrator are great tools that are already integrated with Premiere Pro. Another great tool is Canva. You can use Canva to easily create graphics and logos in addition to exporting them as high quality .png files.
My last tip to you is separating and adjusting the audio from the video in post-production.
That all may sound like a lot, but once you get started you’ll find that it’s a lot easier and straightforward than you think! You’ll need patience and an eye for detail throughout the process as you’ll encounter repetitive moments or feel like you’ve run against a wall. But it’s all worth it in the end when you are able to see the finished product and see it being showcased to the world!
I’m a senior majoring in economics with a concentration in global development studies at Grinnell College, a small liberal arts college in Iowa. I’m excited to be spending my 3rd summer in the tech industry interning at Edlio and being able to leverage technology to make a positive impact in the education space. At Grinnell, I’m entering my 2nd year as the photo editor of the newspaper and 8th year doing photojournalism work as well as playing on the soccer team. You can contact me at firstname.lastname@example.org or email@example.com